How are the January resolutions going?

New year, new you? Or not.

It’s not always easy to go it alone when it comes to sustaining resolutions. Our behavioural innovation team takes a neighbourhood-level approach to changing behaviours, working together with communities to bring about the positive change they want to see in their areas.

DG Cities’ Behavioural Innovation approach draws on methodologies from behavioural science, service design and place-based research to overcome urgent environmental, social and economic challenges.

Our website is full of useful tips, articles and case studies, including:
- Behavioural Economist, Leanne Kelly's five points to consider to make change stick.
- A look at travel and behaviour change & the journey from intention to action.
- How can you be sure it's ethical?
- Understanding consumer barriers to tech, particularly self-driving cars.
- A conversation with Dr Sanchayan Banerjee, the leading expert on nudge theory.
- How we're putting principles into practice, such as boosting cycling uptake in Stevenage.

The team is looking forward to tackling new challenges in 2025, so get in touch to see how we can help your council or organisation: [email protected]

Find out more about our work, recent projects and some of the ways we help councils save money, resources and improve places: https://www.dgcities.com/behavioural-innovation