Sustainable & integrated planning for multinational oil & gas company

BP are undergoing a huge transformation to reinvent their business and re-imagine energy. With the rise of vehicle electrification, they are developing a strategy to re-purpose their forecourts and as part of this, they are interested in exploring the opportunity to create mobility hubs.

We were commissioned to design a mobility hub that would provide electric vehicle charging alongside other mobility and convenience offerings to customers within the Royal Borough of Greenwich. We worked with BP to identify site requirements and potential mobility service providers.

A detailed KPI framework was also developed, based around 6 measures: technical, behavioural, financial, perceptions towards BP, perceptions towards other brands and wider impacts. Each set of measures was benchmarked where possible, and designed to provide an integrated, holisitc oversight of performance within the mobility hub.

The end result was a clear project plan for the development of a BP Smart Mobility Hub.